WHO IS VIBES FOR FISH?
Vibes for Fish is a seafood sales and marketing consultancy providing expert B2B seafood sales and marketing advice. We create bespoke plans for each individual client. Whether you're looking to increase sales, enter new markets, optimise operations or build a brand, we have the expertise and resources to help you succeed.
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Our driving force is to build additional value to our partners, in a pragmatic way, strategies are developed together openly. Sales are established directly between processors and buyers on behalf of the processors. Allowing long-term, sustainable relationships and potential for network synergies.
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MEET OUR TEAM
The Vibes for Fish team is committed to creating positive vibes in the sector and supporting companies with similar desires! Our experienced team of professionals have the expertise and knowledge to help you grow your seafood business. With Vibes for Fish on your side, you can be sure your company is in good hands.
WILLEM APPELDORN
FOUNDER
I started Vibes for Fish because of my passion for sales within the global B2B seafood industry. Opportunities are endless, achieving growth is not always that obvious, and needs can vary by each company. It is my goal to turn my customers into leaders and thereby guaranteeing continuity and the quality of service. It is not about one fish competing another fish; it is about us fish professionals together making fish the no 1 protein for consumers globally! I have many years of experience in operational- and strategic commercial management within the international fish industry. I like to share this for projects that will allow your company to grow, whatever your objectives are. We are selective, growing value is also about values, and having a balanced, pleasant journey. To do so, Vibes for Fish is growing the team and creating an independent crew of experts and partners. Let’s create more Vibes for Fish!
HENRICO WESTLAND
SUPPLY CHAIN & SALES OPERATIONS
Being the service professional with a supply chain background and international experience of more than 20 years in the seafood industry, I can help redefine your end-to-end supply chain and operations to support your enterprise objectives. My passion is assisting you with everything operational and service related, so that you can focus on your sales.
ELLA MARSHALL
RESEARCH & DEVELOPMENT
Experienced as a consultant for food and beverage innovation and R&D. I have worked with global agri-food companies in areas of sustainability, digital marketing, product development and supply chain analysis. I have helped companies develop innovative strategies to increase their sustainability performance, reach new markets via new product development and assist in optimising their supply chains to be more sustainable. I can help you disrupt the seafood sector and reach new markets through innovation.
OUR PARTNERS
We have built a strong alliance of independent specialists in the fields of food science, logistics, marketing, and sales. Our network works together to support our clients in various projects, with the ultimate goal of making fish number one protein choice. By pooling our collective expertise and resources, we are able to offer comprehensive solutions that meet the unique needs of our clients. Our commitment to collaboration enables us to deliver exceptional results, every time.